Make a profit by mastering the domain sale.
If selling was a one way street, completing a domain sale would be infinitely easier. Unfortunately, selling requires more than making the decision that you’re ready to sell one or more domains. Since buyers are crucial to a successful domain sale, taking their perspective into consideration can be a huge advantage in making a profit on the sale of your domains.
Target a Specific End User
While it’s tempting to try to attract any and all potential buyers, this approach will not be very effective in selling your domain in a quick and efficient manner. If you’re serious about selling your domain and making a profit when doing so, you’ll want to search for buyers who have a related need, which will mean targeting a specific end user. If your domain fits a particular industry or niche market, take the time to conduct your own research and find out which individuals could benefit the most from your domain.
Promote Where Buyers Are Looking
Of course you can post your domain everywhere, but it will only be helpful if it’s visible to buyers. If, for example, you post on your personal blog about your domain being for sale, but your blog is about pet care and the domain is targeted towards landscapers, chances are you are not reaching the right audience. A better resource to take advantage of would be a domainer’s blog. Someone in the domaining industry, that attracts the attention of both domain sellers and buyers, will have a better chance of spreading the word to the right people who actually have buying potential.
Another great promotional tool today is social media. The use of hashtags, such as “#domains,” provides you with the perfect opportunity to get your domain sale noticed in the right conversations and puts you in front of more promising buyers.
Utilize Domain Selling Tools
In addition to promoting your domain on your social networks, there are numerous buying and selling platforms online that provide a greater opportunity for your domain’s visibility. By listing your domain or domain portfolio on a domain marketplace site, such as Afternic, you can increase awareness about your domains for sale. You can also target specific end users, as mentioned earlier, by categorizing and pricing your domain so interested buyers can narrow results to exactly what they are looking for.